A marketplace product card: how to create one with AI

On a marketplace, the card sells the product, not the product itself. The buyer doesn't get to hold it — they scroll through photos, read the infographic and the title, and in a couple of seconds decide: you or the listing next to yours. Everything further down the funnel depends on the card — impressions, click-through, conversion to order, and the actual buyout rate. You used to pay a photographer, a designer and a copywriter for it; now a neural network handles the background, the photo, the infographic and the text. This guide walks through building a card that lifts conversion — without dressing up the product so much that returns pile up.

What the AI takes off your plate

• Background and product photo. Removes the background, places the product on a clean backdrop or in a room setting — product photography with no studio and no shoot day.
• Infographic. Turns your photo into slides with benefits, dimensions and contents — the format that moves conversion the most.
• Title and description. Writes copy with the keywords buyers actually use to find you in the marketplace's search.
• Search queries. Shows what shoppers in your category actually type — the foundation for both the title and the infographic.

Most of a card is image generation. Describe your product shot right here:

Where to start

The guide is laid out as a path from your first card to a platform-ready one:

• How to make a product card with AI — your first card, from photo to text.
• Infographic for a product card — the format that sells.
• Product background and photos with AI — product photography with no studio.
• Description and card fields — copy tuned for marketplace search.
• Cards for Wildberries and Ozon — sizes and requirements for each platform.

The one rule that matters

AI assembles a card in minutes, but returns and your rating are on you. Color, bundle contents, size and material can't be "touched up": a card that looks better than the product means returns, a low buyout rate, complaints and the risk of being taken down under the platform's rules. The AI handles the draft and the busywork; a human checks that the card matches the product.

You can put together a card's background, photo, infographic and text in one conversation in the Twelver chat: images, copy and keyword research in a single window. The first generations are free after signup.

Contents

1. 1.How to make a product card with a neural network
2. 2.A product card generator
3. 3.Product card size: Wildberries, Ozon, Yandex Market, Avito
4. 4.Ozon product card size: 3:4, 900 × 1200 and 1200 × 1600
5. 5.Wildberries product card size: 3:4, 700 × 933 and 1200 × 1600
6. 6.Putting a photo on a white background
7. 7.Marketplace infographics: how to make them with AI
8. 8.Product background and photo with a neural network
9. 9.Card description and filling with a neural network
10. 10.Cards for Wildberries and Ozon with a neural network