Marketplace infographics: how to make them with AI

First, about the word. On a marketplace an "infographic" is not a chart. It is a selling banner: a product photo, one large line and two or three short call-outs. Of everything in a card it moves conversion the most, because it answers the buyer's objections right there in the feed. The good news: AI builds it from your ordinary photo.

It starts on the second frame. No platform allows an infographic on the main photo: image #1 goes into the general search results and must show the product alone. Ozon and Yandex Market reject such a card in moderation; Wildberries demotes it. That is not a loss — buyers open the gallery within seconds, and the second slot is where the infographic does its work.

What to put on the slides

Don't just restate the specs — sell the outcome. One slide, one idea:

• Main benefit. Why the buyer needs this, in one line.
• Objection removal. Whatever makes people hesitate: size, material, compatibility.
• Numbers and contents. Volume, power, dimensions, what's in the box.
• Usage scenario. Where and how the product gets used — as a shot or an icon.

How it actually works

Worth knowing, because it decides what edits cost. The product is cut out of your photo onto transparency; a layout — background, headline, call-outs — is then composed over it as real text, not as letters drawn by an image model; and the result is measured against the platform rules and against legibility before it reaches you.

The consequence: "make the headline bigger" and "drop the third call-out" are layout edits over the same cutout, and the product does not change. "Give me another version" redraws everything, the product included. Your job is to give accurate facts and check that the numbers on the slide match the real ones.

No more than three call-outs, by the way — that is a hard limit of the card preset, not a matter of taste. A card is looked at thumbnail-sized next to four competitors, and one loud line plus a couple of short ones is all that survives at that size.

Build a slide from your own product photo right here:

Where a fine is easy to earn

Text on an infographic is a promise. "Hypoallergenic", "certified", "#1" without proof break both advertising law and the platform's rules. Write what you can prove, and don't put a discount or promotion on the slide that isn't actually on the card.

What's next

The captions on your slides and the card title are built from the same keywords — gather them in the chapter on description and card fields. For clean photos to build the slides from, see background and product photos.

You can build an infographic from your own photo in the Twelver chat: upload the shot, describe the benefits, and get the slides. The first generations are free after signup.