Ozon product card size: 3:4, 900 × 1200 and 1200 × 1600

An Ozon product card is portrait, 3:4. The minimum for clothing and footwear is 900 × 1200 pixels; the working size to prepare every image at is 1200 × 1600. JPEG, PNG, HEIC or WEBP, up to 10 MB, longest side no more than 7680 px. Below: where those numbers come from, whether 900 × 1200 is enough, how Ozon differs from Wildberries, and a check for your own file.

3:4 for Ozon in pixels

3:4 is width to height: for every three pixels across, four down. Any pair with that ratio works, starting from the minimum:

• 900 × 1200 — the floor for clothing and footwear. Accepted, but zoom on the product page will look soft.
• 1200 × 1600 — the working size. Shoot and build slides at this: room for zoom, and a light file.
• 1500 × 2000 and 1800 × 2400 — when texture matters: fabric, seams, small print on the packaging.
• 5760 × 7680 — the ceiling, 7680 px on the long side. You never need this much; the 10 MB limit arrives first.

Is 900 × 1200 enough for Ozon?

Yes — it is exactly the minimum for clothing and footwear, and some categories accept less. But the minimum means "it will upload", not "it will look good". Buyers open the card on a phone and pinch to zoom straight away, and at 900 × 1200 the texture falls apart into pixels. If you are reshooting, shoot for 1200 × 1600. If your files are already 900 × 1200, upload them — that is not a mistake.

Do Ozon and Wildberries card sizes differ?

In ratio, no: both are portrait 3:4, and a 1200 × 1600 file fits both. The differences are in the details:

• Minimum. Wildberries accepts from 700 × 933; Ozon, for clothing and footwear, from 900 × 1200. A file built to the WB minimum will not pass on Ozon.
• Longest side. 7680 px on Ozon; Wildberries does not publish one. In practice you are nowhere near it.
• Formats. Ozon also takes HEIC, so iPhone photos upload without conversion.
• Background. Ozon does not accept a transparent background on the main photo: pure white or a neutral light tone, light grey for apparel. A transparent PNG that Wildberries accepts has to be filled here.

Wildberries on its own — Wildberries product card size. All four marketplaces at once, including Yandex Market and landscape Avito — product card size. How the platforms differ in substance rather than pixels — cards for Wildberries and Ozon.

What size is a card in the Ozon mobile app?

There is no separate app size — you upload one file, and the app and the site each display it their own way. In the feed it shrinks to a thumbnail a couple of centimetres wide; on the product page it stretches to the full screen width. So check the card at both scales: shrink it to about 150 pixels wide and see whether the product reads, then open it full size on a phone and zoom in.

Slide proportions and the main photo

Make every image in the card — the main photo and the infographic slides — at the same 3:4 ratio. The gallery is swiped, and a frame of a different shape jumps with margins.

The rule that costs more than any resolution: the main photo shows the product and nothing else. No lettering, call-outs, frames, collages or other brands’ logos — Ozon rejects such a card at moderation. Infographics start from the second image.

Prices, discounts, delivery terms, contacts and links are banned on every image, not just the first. You can check your wording before you design it in product card size, and spread the benefits across slides with infographics for marketplaces.

Background for an Ozon card

The main photo goes on pure white or a neutral light background, apparel on light grey. Transparent is not accepted. If the product was shot on a rug, sofa or windowsill, do not redraw it: cut it out and place it on a clean backdrop — that keeps your product rather than a lookalike. The difference between those two operations — putting a photo on a white background.

What to read next

Building the whole card — how to make a product card. A card from a photo in one message — a product card generator. The book's overview — product cards for marketplaces.

You can build an Ozon card in the Twelver chat: attach a product photo and say "for Ozon" — the 1200 × 1600 canvas and the platform’s rules are applied for you, and the wording is checked before the layout comes back. Starter tokens are credited on first sign-in, and registering adds more.