Wildberries product card size: 3:4, 700 × 933 and 1200 × 1600

A Wildberries product card is portrait, 3:4. The smallest file the upload form accepts is 700 × 933 pixels; the working size is 1200 × 1600. JPG, PNG or WEBP, up to 10 MB, compression quality no lower than 65%, up to 30 photos and one video per card. Below: sizes in pixels, a Figma frame, the video spec, what you cannot put on an image, and a check for your own file.

Wildberries card size in pixels

3:4 is width to height: for every three pixels across, four down. Any pair with that ratio works, starting from the minimum:

• 700 × 933 — the floor. It uploads, but on a phone the product is the first thing to blur when zoomed.
• 900 × 1200 — a sensible minimum for a simple product without fine detail.
• 1200 × 1600 — the working size. Shoot and build slides at this: room for zoom, and a light file. The same file suits Ozon.
• 1500 × 2000 and up — when texture matters: fabric, seams, small print on the packaging. You will hit 10 MB before you run out of pixels.

700 × 933 or 700 × 900?

Wildberries' help currently has two numbers. The photo rules article (updated 28 August 2026) gives a 700 × 900 minimum; the "How to create a product card" guide (updated 17 September 2026) gives 700 × 933. The second is exactly 3:4 and newer, so go by it: a 700 × 933 file passes under both, a 700 × 900 one under only one. Simplest of all is to stay well clear of the minimum and prepare 1200 × 1600.

How heavy a photo can be, and compression

The ceiling is 10 MB per file, and JPGs have a second condition: compression quality no lower than 65%. If you run photos through an online compressor, keep the quality slider above that mark. A 1200 × 1600 JPG at 80–90% quality usually weighs a megabyte or so — far under 10 MB.

Wildberries card size in Figma

Make a 1200 × 1600 frame and export it at 1× — you get exactly the working size. If you prefer a smaller frame, 900 × 1200 exported at 2× gives an 1800 × 2400 file — also 3:4, with room for zoom. One rule for both: every slide in the card is the same size, or the gallery jumps as buyers swipe. Check small text by shrinking the frame to the width of a feed thumbnail: if a line is unreadable there, it is unreadable everywhere.

Video size for a Wildberries card

You can add one video to the photos. The requirements from Wildberries' guide:

• MOV or MP4;
• frame width and height each from 720 to 1920 px — so vertical 1080 × 1920, square and horizontal 1920 × 1080 all fit;
• no longer than 3 minutes and no heavier than 50 MB;
• H.264 or MPEG-4 video, AAC or MP3 audio, 25–30 frames per second.

A YouTube link will not do: you need the file itself or a direct link to it.

What you cannot put on an image

Wildberries rejects images that do not show your product, and images with prices, QR codes or discounts, contacts or links to other sites, claims such as "hit", "the best", "bestseller" or "top", a reward for a review, the number of units sold, or calls to phone, compare or buy. That rule covers every image.

The main photo has stricter rules. The product is shown whole, not cut off by the frame edge, and fills as much of it as possible; the background is neutral, even and contrasts with the product. Marketing text on the first image lowers the card's rating — and with it the card's place in search. Wording about discounts, deadlines or a "factory price" lowers it at any font size; other text lowers it more the larger it is. Keep infographics on slides from the second one on.

For text on slides Wildberries gives a number too: contrast against the background of at least 4.5:1 for small type and 3:1 for large or bold. How to lay benefits out across images is in infographics for marketplaces.

Do Wildberries and Ozon card sizes differ?

Not in ratio: both are portrait 3:4, and a 1200 × 1600 file suits both. The minimums differ — 700 × 933 on Wildberries, 900 × 1200 on Ozon for clothing and footwear — so a file built to the WB floor will not pass on Ozon. Ozon also accepts HEIC and does not accept a transparent background. Everything about Ozon is in Ozon product card size, and all four platforms in one table in product card size.

What to read next

Building the whole card — how to make a product card. A neutral background without a reshoot — a white background for a photo. How the platforms differ beyond pixels — cards for Wildberries and Ozon. The map of the whole book — a marketplace product card.

You can build a Wildberries card in the Twelver chat: attach a product photo and say "for Wildberries" — the 1200 × 1600 canvas and the platform's rules are applied for you, and the text is checked before the layout comes back. Starter tokens arrive on your first visit, and signing up adds more.