Keyword selection with AI — from one phrase to a listAI for SEO: keywords and Wordstat right in the chat

Keyword research with AI — from one phrase to a full list

You have one phrase you think people search for you by. Keyword research means turning it into a full list of how the product or service is actually named, with demand numbers next to each variant. Guessing doesn't work here: "laptop", "notebook" and "portable computer" represent different demand and different buyers.

Where the words come from

  • Synonyms and colloquial names. How different groups of buyers refer to the same product.
  • Long-tail queries. "…buy", "…with delivery", "…cheap", "…reviews" — lower volume, but the most targeted.
  • Related queries. Adjacent products and tasks people might also search for you under.
  • Word forms and typos. Alternate spellings, misspellings, different endings — people search those too.

How AI does this

You give it one phrase — the AI expands it into dozens of variants, runs them through the built-in Wordstat for search volume, and cleans up the result on the spot: strips duplicates, junk and irrelevant phrasings. The same volume done by hand is an hour in a spreadsheet; in a chat it's a few messages.

Filtering by intent

A list isn't done work yet. Queries split by intent: commercial (buy, price, order) and informational (how to choose, DIY). Sales copy uses the first group, blog posts and articles use the second. Everything else goes into negative keywords, so you're not wasting attention and budget on it — especially important for Yandex Direct.

Volume isn't the only criterion

The highest-volume query is usually also the most competitive. Use it as a reference point, but build your strategy around medium- and low-volume phrases with clear intent — they're easier to rank for and they bring in "warmer" buyers.

"Keyword list from one phrase" prompt

A prompt that turns one phrase into an expanded list with search volume, splits it by intent and suggests negative keywords right away.

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What's next

The finished list needs grouping — build a keyword cluster. If the words are going onto a marketplace listing, check the chapter on product descriptions and listing setup.

Frequently asked questions

How do I do keyword research?
Take one phrase and expand it into a full list: synonyms and colloquial names, long-tail variants ("…buy", "…cheap", "…reviews"), related queries and word forms — then attach search volume to each variant. You can do this in a conversation in Twelver, which has Wordstat built in.
Can AI and Wordstat handle keyword research together?
Yes — the AI expands one phrase into dozens of variants, runs them through the built-in Wordstat for search volume, and cleans up duplicates and junk on the spot. The same volume by hand is an hour in a spreadsheet; in a chat it's a few messages.
How do I do keyword research for Yandex Direct?
After gathering the queries, split them by intent: commercial (buy, price, order) go into the campaign, informational ones go toward articles, and junk queries become negative keywords so you don't waste budget on them.
Should I go after the highest-volume keywords?
Not always: the highest-volume query is usually also the most competitive. Use it as a reference point, but build your strategy around medium- and low-volume phrases with clear intent — they're easier to rank for and bring in "warmer" buyers.

You can expand a phrase into a list with search volume and split it by intent in one conversation in the Twelver chat. First generations are free after you sign up.

Try it yourself

Everything in this guide runs inside Twelver

One chat for text, images, video, music and voice — no separate services or subscriptions.

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