Ad creatives with a neural network: images for ads

A creative is the image that stops the scroll. It used to take a designer or a photo studio; now an AI photo for an ad can be put together from a description in a minute. But "make me a nice banner" gets you generic prettiness, not a creative that works. Let's cover how to ask for an image that sells your product, not just one that's pleasant to look at.

What a good creative prompt is made of

• What's in frame. The product or a scene of it in use — specific: "a steel bottle on a desk next to a laptop", not just "a bottle".
• Style and background. Minimalist, lifestyle, a bright background for a sale — sets the mood and fits the platform.
• Light and angle. Soft daylight, overhead shot, close-up — this is what decides whether the image looks expensive or cheap.
• Room for text. Ask for a clean area for the headline, or you'll end up covering something important.

Try putting a creative together right here — describe the product and the scene:

Creatives and listing photos are different jobs

An ad creative for a feed and an infographic for a marketplace listing aren't the same thing — a listing has its own requirements for accuracy and format. If you're a seller, there's a dedicated guide for listings — product cards with a neural network and product photos for marketplaces.

What's next

Static creative done — add motion: video for advertising from the same image or product photo.

Put together a creative for your offer right in the Twelver chat — next to your copy and video, in the same conversation. The first generations are free after you sign up.