DALL·E, Ideogram, Leonardo and Recraft

Besides the big names like Midjourney and Stable Diffusion, there are several models each strong at something of its own. Knowing them is useful not for the collection but to pick, for a specific task, a tool built exactly for it. Let's gather four in one chapter. On access up front: most run on a paid subscription. If barriers get in the way, you can generate pictures of the same class without them — right in the Twelver chat.

DALL·E — generation in dialogue

DALL·E from OpenAI is built into ChatGPT, and that's its main feature: you can create a picture by conversation. You describe the idea in plain words, look at the result, say "make it warmer and remove the people" — and the model edits, remembering the context. This removes the barrier to entry: no need to learn a "prompt language", just explain as you would to a person.

• Strong at: illustrations, concepts, fast iteration in the flow of a conversation, understanding natural speech.
• Weaker at: extreme photorealism compared with Midjourney/Flux.

Ideogram — the champion of text in images

If you need a readable inscription in the image — a logo with a word, a poster, a cover, a meme with text — Ideogram was long the best at this. Where other models turn letters into illegible mush, Ideogram outputs clean text. For design with typography that's a decisive advantage.

Ask for a picture with a specific inscription — for example, a poster with the word "Sale". See how cleanly the text lands.

Leonardo and Recraft — for design and production

• Leonardo.ai — built for content creators and game assets: sets in a unified style, concepts, textures, handy control tools. Good when you need not one picture but a series in one look.
• Recraft — strongest in design and vector: icons, illustrations, brand-identity elements you then need to scale without quality loss. A narrow niche, but one of the best in it.

How to keep all this in mind

You don't need to memorize each model's specs. One principle is enough: the task first, then the tool.

The problem is that assembling a "zoo" of five or six accounts and subscriptions just so each task has its own tool is expensive and inconvenient. That's why demand is growing for services where models are gathered together and switched per task.

What's next

We're done with the tool overview. Next come practical "for business" scenarios where all this is applied to money. Let's start with logos.

In the Twelver chat, different models are available in one conversation and under one subscription — take the right one for each task without making a separate account per service.